Scroll through any fashionista’s Instagram and among the shameless product shout outs (“Obsessed with my Valentino rockstud kitten heels!”) and ubiquitous exercise posts (“Gotta get my endorphins on!”), you’ll find a smattering of perfectly filtered foods, from glitter-covered cupcakes to buttery croissants.
We’re not sure when it happened, but sometime during the rise of Instagram, “cute food” (e.g. multi-layer cakes, sprinkled cro-nuts, rainbow waffle cones and two-bite cupcakes) became synonymous with fashion.
Fashionistas from Lucky Editor-in-Chief Eva Chen to We Wore What’s Danielle Bernstein is guilty of ‘gramming a molten chocolate torte, and on more than one occasion, it’s left us rolling our eyes, shaking our heads and thinking “B*itch, you did NOT eat that.”
That blatant skepticism is the idea and the handle behind Instagram’s newest guaranteed laugh, @youdidnoteatthat. Part troll, part social media truther, the anonymous handle scours Instagram accounts of the world’s most fashionable bloggers, editors and girls-about-town and calls them out via regram on the things they photographed but (let’s be real) probably didn’t’ eat.
“No macaroons were harmed in the filming of this shoot #youdidnoteatthat,” says one caption in response to an image of macaroons and jewelry from @thecoveteur. A pic of a fruit place, a box of mini cupcakes and a bowl of Easter chocolates regramed from blogger @tuulavintage reads: “True or false: the only thing eaten here was a pineapple slice #youdidnoteatthat”. Preach!
@youdidnoteatthat, keep speaking the truth!
Image: @youdidnoteatthat Instragram
